rong@rong-design.com

+86 021 3220 6215

We create holistic and disruptive brands that speak meaningfully, make an impact, and drive business forward.

Work

Refreshing the visual identity system for Luckin Coffee

Refreshing the visual identity system for Luckin Coffee

Luckin Coffee

Reshaping Helens’ Social DNA via Cheers Symbol

Reshaping Helens’ Social DNA via Cheers Symbol

Helen’s

A new identity for ultimate innovation

A new identity for ultimate innovation

ANKER Innovations

A brand new vision for a global innovator

TORRAS

Designing a magical equestrian journey

Designing a magical equestrian journey

Hermès

Crafting a Global Brand IP for Luckin Coffee

Crafting a Global Brand IP for Luckin Coffee

Luckin Coffee

Introducing a whole new EV brand for NIO

Introducing a whole new EV brand for NIO

ONVO

Creating a new brand for Starbucks China

Creating a new brand for Starbucks China

Starbucks Now

Creating a fresh modern brand for today’s golf

Birdiee Club

A meaningful rebrand for a top pet food brand

A meaningful rebrand for a top pet food brand

wanpy

Redefining an identity for the customers

Redefining an identity for the customers

Starbucks Rewards

Redefining a top global outdoor apparel brand

Redefining a top global outdoor apparel brand

KAILAS

Introducing a meaningful and global identity

Introducing a meaningful and global identity

Joyoung

Creating a unique and evolving identity

Creating a unique and evolving identity

Ulike

Refreshing the visual identity system for Luckin Coffee

Refreshing the visual identity system for Luckin Coffee

Luckin Coffee

Reshaping Helens’ Social DNA via Cheers Symbol

Reshaping Helens’ Social DNA via Cheers Symbol

Helen’s

A new identity for ultimate innovation

A new identity for ultimate innovation

ANKER Innovations

A brand new vision for a global innovator

A brand new vision for a global innovator

TORRAS

Designing a magical equestrian journey

Designing a magical equestrian journey

Hermès

Crafting a Global Brand IP for Luckin Coffee

Crafting a Global Brand IP for Luckin Coffee

Luckin Coffee

Introducing a whole new EV brand for NIO

Introducing a whole new EV brand for NIO

ONVO

Creating a new brand for Starbucks China

Creating a new brand for Starbucks China

Starbucks Now

Creating a fresh modern brand for today’s golf

Creating a fresh modern brand for today’s golf

Birdiee Club

A meaningful rebrand for a top pet food brand

A meaningful rebrand for a top pet food brand

wanpy

Redefining an identity for the customers

Redefining an identity for the customers

Starbucks Rewards

Redefining a top global outdoor apparel brand

Redefining a top global outdoor apparel brand

KAILAS

Introducing a meaningful and global identity

Introducing a meaningful and global identity

Joyoung

Creating a unique and evolving identity

Creating a unique and evolving identity

Ulike