TORRAS is one of the global leaders in phone cases and accessories, with a mission to innovate for a high-quality technology lifestyle. We worked together to reimagine the TORRAS brand for its next stage of growth.

We created a new brand identity, developing a logo and word-mark concept that aligns closely with the brand’s strategy, making it more balanced and contemporary in aesthetic. The color system was optimized for both digital and physical applications, ensuring visual clarity and recognition across markets.

A new brand usage system was built to unify packaging, key visuals, and marketing touch-points, creating a consistent yet flexible language that reflects TORRAS’ ethos of simplicity, precision, and innovation. The result is a brand identity that is timeless, elevated, and ready for the next chapter of growth.