ANKER Innovations is a global leader in consumer electronics and the world’s No. 1 mobile-charging brand, powering 200M+ consumers across 140+ countries through a portfolio spanning charging and energy (ANKER, ANKER SOLIX), smart home (Eufy), and audio/entertainment (Soundcore, Nebula). Guided by the mission to “ignite possibilities through ultimate innovation,” the company continues to innovate across everyday technology categories.

We worked closely with Anker Innovations to elevate the mother brand and unify its ecosystem. Building from the strategic idea of light/ray as a distinctive brand concept, we crafted a contemporary master identity expressed through motion principles, key visuals, and a cohesive design language across digital and physical touch-points. We defined a comprehensive color system for each sub-brand, clarifying roles while preserving a shared visual DNA.

The result is a brand built for global impact: consistent, premium, and recognizable. It helps them stand out and elevate their business.

*The scope of this project’s design is limited to the brand identity and visual image system. The intellectual property rights and authorship of the content presented on the pages, such as products, advertising photography, and promotional videos, are all owned by the ANKER Innovations brand.