Birdiee Club is a golf lifestyle brand designed to bring a sense of ease and style to young golf enthusiasts. Golf isn’t just a traditional or corporate sport—it can be expressive, full of attitude, and a symbol of a new youth culture.

We developed a complete visual identity for Birdiee Club, including an adorable mascot—Birdie. She’s a bright green, fluffy little bird with sharp, lively eyes and a beak shaped like the letter “B.” As the brand ambassador, Birdie brings the brand to life and symbolizes good fortune on the course.

A relaxed, handwritten typeface and a fresh, natural color palette reinforce the brand’s effortless feel, setting a new, youthful standard for modern golf.