Luckin Coffee is China’s leading coffee brand and they are entering their next chapter with a clear global vision for a more refined and consistent identity. Building from the brand’s existing equity, we redesigned and refined the Chinese wordmark typography to improve readability, proportion, and character detail across real-world conditions, especially for storefront signage and long-distance recognition. To ensure the identity performs across markets and formats, we developed a lockup system with flexible variations and clear rules for composition, spacing, and hierarchy. From there, we created an application framework that brings the brand to life through a cohesive key visual system and layout principles, empowering campaigns, store touchpoints, and future global rollouts with consistency and speed.