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Refreshing the visual identity system for Luckin Coffee

Refreshing the visual identity system for Luckin Coffee

Luckin Coffee

Reshaping Helens’ Social DNA via Cheers Symbol

Reshaping Helens’ Social DNA via Cheers Symbol

Helen's

Crafting a Global Brand IP for Luckin Coffee

Luckin Coffee

Creating a new brand for Starbucks China

Creating a new brand for Starbucks China

Starbucks Now

A meaningful rebrand for a top pet food brand

A meaningful rebrand for a top pet food brand

wanpy

Redefining an identity for the customers

Redefining an identity for the customers

Starbucks Rewards