Zippo, a nearly century-old American lighter brand, has commissioned a redesign of its product and packaging system. The aim is to maintain a cohesive classic visual identity while also showcasing the unique positioning and personality of each product line. The entire product range is divided into five sub-lines based on target audience and positioning. The design maintains a unified visual identity while creating five distinct box structures, giving each product a unique unboxing experience. Appreciating a classic lies not in overturning its visual identity but in the experience of the journey. Becoming a classic is not about its current achievements but its history.