YOU

PACKAGING

Fine product set of wine and vinegar, highlighting the countless ties between the two liquids in the brewing process and in the cultural tradition.

The Chinese characters of vinegar and wine share the same radical YOU (酒), which means wine vessel in traditional Chinese. This proves the common origin of wine and vinegar, as brewed in the same vessel. We exactly leveraged on the symbol YOU to express their inseparable origin, showcasing the history and cultural charm of Chinese brewing.

Noting the common origin of wine and vinegar and their long tradition was the main inspiration and the very important starting point of the project.

The use of walnut and oak wood refines the overall product, giving the package a sense of depth and sophistication.

The design details strengthen the theme and hint the cultural relevance of these two products, making them a product set with distinctive qualities and unified brand attributes.

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