BAE

BRANDING

A new brand image for a brand focused on children’s personality traits, representing the purity of mothers’ love and the deep meanings behind it.

We believe parents’ love for their children is the simplest and most straightforward love, without any reservation. Thus, in order to express this concept, we used very simple visual graphics and we created an element, the two circles, able to adapt to different formats and give birth to multiple creative applications.

The creation of the main symbol took inspiration from the tight link between the parents and their children and the pure and simple love behind it.

A rich and varied visual extension injects vigor to the brand and expresses simple, yet deep, love for children, thus enhancing the connotations of the brand.

The creative expressions of the minimal brand icon (the two circles) realize a unique, interesting and consistent brand image.

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