Visual identity for the new offline business branch of Himalaya FM, the China’s largest online audio platform.

The overall design language is extremely simple and pure, giving a clear and memorable recognition. This minimalistic concept comes from a subtle insight: people unconsciously tilt their heads when they are fully engaged in what they listen to. This very simple action becomes the origin of the brand's visual identity.

The minimal graphic symbol with meaningful connotations shows a high quality and a contemporary style in the brand visual presentation.

The brand visuals also encompass different physical objects, completing in this way the overall brand identity.

The visual language becomes the strong brand’s unique identification mark, creating a consistent and vibrant brand image.

In order to rich the expression of the branding both visually and emotionally, design created a series of unique visual languages, which can be applied to different emotions and meanings during the future branding.