A high-end fitness studio for women located in downtown Shanghai, physically representing the strong identity of the brand.
The brand expressed the desire to show the characteristics of contemporary fashion in its space and display its high-end style. The graphic elements, colors and symbols, are completely integrated in the space, allowing the studio and the brand identity to be organically blended into a unique and identifiable whole. The singular language of the brand expresses different emotions, states, and meanings through three iconic forms of lines - straight lines, curved and zigzag ones.
Straight lines represent peace and relaxation, curved ones represent femininity and sexiness, and zigzag lines represent competitions and challenges.