KI

BRANDING

A new Japanese biological anti-aging brand, expression of high professional quality and cultural background richness.

Starting from the visual expression of Ki, the natural energy or growth in the Japanese anime, we found out that very often it is expressed through little segments propagating outwards. We then decided to connect that symbol to the elements of time, bloom, rebirth and continuation and we built around them the entire brand identity, a simple and pure visual that contains a deeper meaning and broader interpretation.

A simple and pure visual that contains a deeper meaning and broader interpretation.

The new brand identity exhibits subtle and pure cultural features, derived from its Japanese origin.

The simple design and the rich diverse connotations and characteristics are expressed in a very refined vocabulary.

This gives new meanings to the brand: time, bloom, rebirth and continuation, upon which the entire brand vision then generates.

The final result highlights the brand culture and creates a unique and easily recognizable brand symbol.

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