CHOCOLET IT DRAW

PRODUCT DESIGN

We reinvented the way to enjoy the chocolate. The combination of drawing and chocolate tasting stimulates the creativity of the kids and makes the break time a delightful experience.

[chocolat] is a cooperation experimental project with the chocolate brand AMENO. The creative and disruptive thinking pushed us to break the old and dull image of the chocolate and to bring more fun and meanings to it. Indeed, the chocolate crayons and the wafer paper with graphic-shape animals to color provides an extremely fun and playful experience for everyone, especially for the kids.

Interestingly, most of the kids have no resistance to the doodling and having chocolate.

Kids can match the different flavor and color of chocolate with the animal pattern.

All the animal patterns are printed in wafer rice paper with eatable ink.

Integrating doodling and having chocolate is a “crazy” idea, which fits the kids’ curiosities.

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