Fu De

Fu De is a Chinese red envelope gift set specially designed for the Jade Buddha Temple in Shanghai. The design is to use contemporary visual language to express the modern significance of the traditional buddhism philosophy.

Fu De is a Chinese red envelope gift set, which is specially designed for celebrating the renovation of the Jade Buddha Temple, a Buddhist located in downtown Shanghai. The three years of temple renovation project entered into a critical period at the end of 2017: the Great Buddha's Hall as well as the Buddha statues and artifacts inside moved 30.66 meters northward along the axis and was raised by 1.05 meters within 16 days. This relocating project broke several engineering records, which is a milestone in both the history of architecture and the history of monastic architecture. As the new year is around the corner, the Jade Buddha Temple would like to express its appreciation to all the people who have been supporting the temple renovation with a red envelope to commemorate this historic temple translation engineering project. In the Buddhist language, "offering" means helping others practicing and contributing to others’ accomplishments and it is also a symbol of blessings and merits. In the traditional depiction of "offering", the lamp symbolizes the wisdom while the flower symbolizes the truth. Each offering has its independent and profound moral value. The theme of "offering" echoes the meanings expressed by the envelope, that is, acknowledging the public for their help; on the other hand, the moral value of offering plays an enlightening role on the life and practice of contemporary people. The design translated the profound connotation of the "offering" into contemporary visual language and expression, rendering an art form that could be perceived by the people living in the modern age. On the back of the envelope, the design combines the temple's relocation process with a flipping action. When the envelope is opened, the two-hall architectural patterns at the bottom change into the translated three-hall temple. The writing grid lines represent the axis along which the temple was shifted. The innovative package of the red envelope resembles the tile, which is one of the most iconic elements of the monastic architecture. The tile is a classic cultural symbol, echoing the theme of "contribute bricks and tiles to temple renovation". It is also a return to the devoted people that they will be blessed by the Buddha. Each red envelop is embedded with a sandalwood card, on which the Buddhism philosophy are printed. The card turn to a bookmark after being split along the cutting line. The smell of the temple, sandalwood, soothes the nerves and enables people to meditate. After the red envelope is used, the six sandalwood cards can be put back to the tile box. The hollowed tile surface makes the tile box a distinctive sandalwood paperweight. Nowadays, the public's cognition and understanding of Buddhism is more about the ritual worship and blessing. Common people barely know the deeper meaning and philosophy of Buddhism. For thousands of years of inheritance and accumulation, Buddhism's philosophical and cultural values are crucial, and have profound and far-reaching influences on the people of our age. The overall design took an innovative way to go beyond the limitation of traditional expressions of Buddhism and demonstrated the significance and value of Buddhism essence and philosophical culture to the modern people.

The structure of the traditional red envelope recalls the astonishing Jade Buddha Temple relocation. The writing grid lines represent the axis along which the temple was shifted.

The red envelope package resembles the tile. Not only it is an innovative packaging, it can also be used as a paperweight with fragrant sandalwood paper inside.