An innovative series of products, which integrates the useful functions of the stationery with the unique features of adorable animals.
The concept behind the series is moved by the intention to change the cold image of usual desk tools and to offer a more enjoyable experience, while working. The choice of the animals and their shapes perfectly meets some of the most common functions, as storing pencils, pinning ideas and ripping pieces of tape. These new products rid themselves of the old and dull image of simple table tools and revive the desk with joy and fun.
The goal of the project is to rethink the relationship between products and users and how to break the cold and dull images of everyday, desk products.
In order to deliver an enjoyable experience, the functionalities of the daily tools were integrated in the unique features of each animal.