CHOCOLAT THE [PLANET]

PRODUCT DESIGN

We reinvented the way to enjoy the chocolate. Mysterious and attractive planet opens a wonderful exploration of the chocolate great taste.

[chocolat] is a cooperation experimental project with the chocolate brand AMENO. The creative and disruptive thinking pushed us to break the old and dull image of the chocolate and to bring more fun and meanings to it. This series is inspired by Nasa: we applied textures of different planets to the chocolate bars, differentiating the flavors and creating a mysterious feeling when tasting the product.

The different textures of the planets are so outstanding and mysterious that they inspired the all design process.

The design of the package is modern and simple, highlighting the fascinating experience of tasting the chocolate.

The new chocolate bars brake the old and dull experience of having chocolate and create products able to expand our imagination.

The images offered by NASA show that the planets’ textures are reproduced as clear as possible.

The molding process is facilitated by the density and fluidity of the chocolate.

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