LUCKY EGG

PACKAGING

A brand new egg packaging inspired by the interesting pronunciation similarity between the lucky eight from the pool and “lucky egg”, the original brand's name.

The new triangle box breaks the old and dull image of previous rectangle one. It doesn't only highlight the efficiency for storage, but the innovative pool-like package makes it distinctive. The auspicious meaning of lucky eight also gives the eggs an attractive personality, which goes beyond the cold product image. The package offers a new life to the same product by using the same material, at the same cost.

The brand new triangle box breaks the old and dull image of previous rectangle one.

The integration of textures and graphics highlights the package’s distinctive personality.

The auspicious meaning of the lucky eight also gives the eggs an attractive personality, which goes beyond the cold product image.

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