FULU

FULU

PACKAGE DESIGN

The design aims to create a packaging with unique characteristics and prominent connotation in modern aesthetic style through the traditional cultural essence.

Calabash (Fu Lu) has the tone of blessing and good fortune in Chinese, endowed profound concepts of auspiciousness and bounty. It symbolizes the brand concept of adhering to the tradition and respecting the nature. The curve of the bottle perfectly realizes the function of carrying. The whole shape is of explicit traditional colors, but it showed the visual style of modern fashion in the form and detail, to echo the modern and young positioning of the brand.

Calabash (Fu Lu) has the tone of blessing and good fortune in Chinese, endowed profound concepts of auspiciousness and bounty.

FULU not only brought the auspicious meanings to the product, but also the shape of the it provided an innovative and comfortable experience for using the product.

The tone to tone matching of the materials expressed an elegant and exquisite quality of the product.

The purer the design methods applied, the more harmonious the product and package are integrated.

Innovative design provided a quality lifestyle and a better life, which meets the goal of the brand.