An everyday packaging, re-invented as fashion reusable shopping bag, giving the waste a new life in a new form.
Everyday, a lot of shopping bags get wasted, even the most resistant ones. With the aim of minimizing the impact on the environment, we ingeniously re designed a very common shopping bag. By leveraging on its good woven bag’s qualities and combining them with trendy visual connotations, we turned the shopping bag into a fashionable shopping fellow.
Used woven bags produce a huge amount of non-recyclable garbage, posing a severe burden on the environment.